5th Avenue Advertising

The flagship store for clothing brand Abercrombie and Fitch is on 5th Avenue in New York. One of the tactics they use to lure in the youngsters (and unfortunately, some not-so-youngsters) is to put a shirtless model out the front, who happily poses with passers by for a photo. I had to twist Sami and Dani’s arms pretty hard, but they finally agreed to let me take their photo with our shirtless friend.

Seemingly, the tactic works, as every time I’ve been to A&F, it’s packed to the clappers.

Another company that I’m quite fond of also has their flagship store on 5th Avenue, and seemingly they’ve noticed that putting a typical model of their customer base out the front is a great advertising tactic. I had to twist Kristy’s arm pretty hard, but finally she agreed to take a photo of me with my – thankfully, non-shirtless – genius friend.

Given that the Apple Store is always chaotic with customers, no matter what time of day you visit, it would seem as though copying Abercrombie’s tactic is working wonderfully for them. Well, it’s either that or the free internet access; but I’m fairly certain it’s the genius out the front.